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Thursday, April 2, 2009

Google Updates Search Results to Show More Local Listings

Posted by @ 11:56 pm
3
  •  

Google has just made local business listings even more important! They are now showing local search results for generic keyword searches, even when they don’t include a location. For example, take a look at my search for the generic keyword “florist” below:

google-serp-maps-update

As you can see, Google has recognized that my search has some form of local intent and shows me local business listings based on the geographic location of my IP. If your ISP does not match your exact location you can always click on “Change Location”.

From the limited testing I’ve done local listings are appearing for many generic terms such as:

Local Business Listings are Now Essential for Every Small Business!

Ranking on the first page for these hyper competitive keywords used to be almost impossible without spending big bucks on SEO.

This now gives your business the chance to rank on the first page of Google for generic terms like “plumber” or “dentist” – simply by creating and optimizing your local business profile!

For example if you’re a florist based in New York, you can now get traffic from local residents searching for “florist new york” and much more generic terms like “florist” or “florists”. This is sure to have a huge impact on the number of people visiting your business.

If you’re a local based business there has never been a better time to create a local listing for your business. If you’re not sure where to start, ineedhits can help boost your coverage with a local profile today.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (3 - comments)

[...] CommentsTag: Google, Local, SEOAdd to Del.icio.us | Digg | Reddit | Furl Have a bookmark! – [...]

By Dotless Domain » Blog Archive » Dotless Domain - Google Local Listings Without Location Input - April 3, 2009



Local listing is very useful for general users. If you have a local business, you must try to list in local listing. so that users can easily reach to you. Google’s local listing is comprehensive feature to provide user links to the users.

By Suresh Chowhan - April 7, 2009



[...] the recent update to Google’s search results showing more local listings we may see Google’s dominance in the local market increase so if you don’t have a Google Local [...]

By Google Continues to Dominate the US Search Market While Keyword Search Lenghth Become Longer | ineedhits - April 9, 2009




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