Google have been busy enhancing their suite of webmaster tools in recent times, with the most recent being an updated backlink count measurement for webmasters. Google have now enhanced their backlink reporting even further by providing webmasters with a full list of anchor text other websites use when linking to their website.
Previous to this update, webmaster tools only showed a list of the most common words used in anchor text linking to your site. The enhancement of this feature now shows complete anchor text phrases of sites that link to you, not just individual words. According to the Google Webmaster Central Blog, Google have aimed to reduce the total amount of phrases by aggregating data regardless of punctuation and capitalization. For example:
Term 1: “search engine marketing, ineedhits”
Term 2: “Search Engine, marketing, ineedhits”
Term 3: “search Engine Marketing: ineedhits”
Would all be aggregated into one phrase of:
“search engine marketing ineedhits”
For those that have a webmaster tools account, you can access this information by logging into webmaster tools and selecting Statistics > Page Analysis. For those who don’t have an account, sign up now and experience the tools for yourself.