Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Prior to this Google Webmaster update, Google only presented a subset of the actual inbound links to a site, lest anyone intend to manipulate their website rankings. A new tool available from the Google Webmaster Center now allows website owners to get a more accurate measure of their backlinks.
The new link information available, although comprehensive, is by no means the full list of all links that Google indexes. However, the added functionality has been long awaited, and covers a greater proportion than the link: command ever did! Does it also beg the question – is PageRank measurement going to change with Google acknowledging more of their customers’ links?
The new data available differentiates between external and internal links, and can be “classified, filtered, and downloaded”.
Simply verify your site ownership and away you go, find all the data you need on the new Links tab. Here’s a quick overview!

Internal Links: Filter the link data in this tab and you can view links from any subdomain on your domain as well as any pages linking within your domain.
Download all the external and internal links to your site or simply download the current data table you are viewing.
So, what else would you love to see made available for webmasters? Made available, simply to make your life easier?
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Thanks for the heads up, this will be a benefit to everyone as well to Google. So far everything else in the Webmaster Tools has been helpful for business owners small or large to maintain their websites and gauge what is happening and what needs to be fixed.
By William Rock - February 6, 2007