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Monday, August 10, 2009

Google Unveils Next Generation of Search!

Posted by @ 7:02 pm

Not to be outdone by the recent Bing/Yahoo! partnership and Facebook acquisition of FriendFeed, Google have gone one step further announcing a new project: a new version of Google Search.

Big news? Definitely! This isn’t just a simple update to their current search engine, but a complete overhaul and replacement.

The official word from Mr Google, Matt Cutts, is that they have been working on this project in order to improve the search engines indexing speed and returning more relevant results more quickly. Here’s more:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

This new announcements reminds everyone that although there have been some big changes in recent weeks to the search engine landscape, Google intends to fight to keep its 65% market share and also extend it. So take that Microsoft & Yahoo!

We took the new search engine for a test drive and here is a comparison of the results for each search engine for the query “iphone”.

On the old search engine, the news results for the iphone appeared in the top spot and video results ranked quite high on the page.


However, on the new search engine, the news results didn’t even appear on the first page and the video results appeared lower in the rankings.


If you want to give the new Google search engine a test run, you can do so here: Feel free to let us know your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (5 - comments)

That is really great idea, if the wish will come in to a real life, that wis what I’ve been looking for… if I’m about to search for an iphone let the company be on the top! I have also tried the which gives the opportunity to search in certain regions of Europe and it work really nicely, it is also utilizes Google search engine, so with this improvement it will be even better! It used to be quite crazy to get on Google a big amount of any other pages but not the one you are looking for! For this kind of search (as it was till now) there should be a separate google search called “Latest” or so.. and this one is real! But still I would let the old search engine to be accessible somewhere. Good job Google sandbox!

By Henry - August 12, 2009

Interesting news, but I still prefer I get Bing, Google, Ask and Yahoo results and twitter.

By Joez comment - August 12, 2009

[...] tool for is to compare the results for the current Google search engine with its new search engine sandbox. There has been a bit of hype surrounding sandbox and I think it will be interesting to see if it [...]

By Google Launches Side-by-Side Comparison in Search | ineedhits - August 24, 2009

[...] we’ve seen the release of a new Google search engine, sandbox, but it appears to be in the very early stages of development and not being taken up by the broad [...]

By Google Speeds Up to Combat Bing’s Rapid Growth! | ineedhits - August 31, 2009

Great headline. If your cookie has a bite-sized action and your reader completes the action, I think two things happen. Their self-confidence goes up (which feels good) and their trust in you increases.

By Debt Settlement Help - September 8, 2009

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