Google has created a new tool ‘Google Correlate’ that makes data mining more interesting. Google Correlate allows users to predict search patterns that correspond to the real world search trends.
While Google already has tools like Google Trends and Google Insights for Search, these tools only help researchers to see the current ‘trend’ of search and compare the search volume patterns across specific regions, categories, time frames and properties. But neither provide any results that correlate to the ongoing trend in the real world with a suitable search term.
So what led Google to develop Google Correlate in spite of having Trends, Insights and Google Analytics?
The search company said that they thought of this product after launching the Flu Trends warning system. They realized that a tool that could correlate and establish a connection between the real-world search activities and their stored search history could provide some really useful information to users and so Google Correlate came into existence.
Google correlate allows users to upload their own data and hunt through the vast information Google has stored to establish a correlation between the current search pattern in the real world and the search terms whose popularity best corresponds with that trend. For example business owners can find out and correlate the how well their own brand or product is doing in the real world against that of their peers and competitors.
To start using Google Correlate users have to login to their Google account after which they can upload their data and ask Google to search its vast data centre and algorithms to find a correlation between them.
For example companies can find and establish a correlation between their promotional TV ad campaigns and the corresponding online search activity for their brand. If possible they can also try and compare their competition. Publishers can establish a correlation between their readers online search pattern related to their publications etc.
Google correlate is a free service where users can either upload time-based data or state-based data (but not international data) and see results that can be correlated.