Google has just launched a new blog (Let’s Take It Offline
), which will be the home of news and updates on its growing range of traditional media advertising options.
The search giant has been busy acquiring and developing various traditional media advertising options which include radio, TV and newspapers so far. The new blog will be the place to find the latest developments on these and any other traditional media advertising releases.
Kate Pacher, a Google AdWords Account Manager, was given “first post” honors. She shared the vision and goals for the new blog
as follows:“We’ve created this blog as a place for you to turn for the latest in feature launches and tips to help you run effective traditional media campaigns.
We’ll also share recent industry findings, which we think will be interesting and useful for both individuals who are new to TV, print, and radio, as well as those of you who have been using those mediums for a while. Additionally, we’ll give you a glimpse into the life of our team here at Google, so you can learn more about who we are and what we do.”
For anyone looking to explore or further improve their performance across Google’s new traditional advertising choices – it’s probably worthwhile subscribing to the feed, as Google’s product specific blogs are usually a good source for the latest info that could impact your Google campaigns. You can access the “Let’s Take it Offline” feed here