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Sunday, May 13, 2007

Google Unveils a New Version – Google Analytics

Posted by @ 11:20 pm

Google unveiled the latest enhancement to their free website analytics service (Google Analytics) at the recent Emetrics Summit in San Francisco. The improvements are based around better controls and sharing of data, and should be visible to Google Analytics users in the coming weeks.

When Google launched the free Google Analytics service, it was a great way for newbie website owners to gain an understanding of what their visitors were doing on their sites. By continually developing the strong analytics platform, Google Analytics is now more than just a basic service for newbies, with useful traffic and conversion data and a intuitive user interface.

The enhancements were summed up well at the Google Analytics Blog:

What’s different?
We’ve redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.

…here are some of the improvements:
  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
  • Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
  • Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
  • Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

Google Analytics’ improvements will continue to place increasing pressure on their paid
rivals. As they are now embracing the data needs of both experts and non experts
in a simple way, it starts to beg the question – “why pay for an expensive analytics

Now, more than ever, website owners should understand their site’s traffic and performance. If you are still measuring your website success using a hit counter or similar archaic system (hopefully none of you are?) – then visit Google Analytics or try Hitslink – the free website analytics service we offer.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (1 - comment)

Here are just a few of the issues and bugs
1. Buggy in Firefox
2. Graphics are ridiculously large
3. Text is too large
3. Data that used to be viewable on the front page are now 3-5 levels deep
ex. New maps – I used to be able to look at the executive summary and see where people came from and numbers right there. Now I have to do region/country/city before I can see anything – this is huge esp when monitoring activity on 500k visitors a month
4. Cannot see all goal data at the same time
5. Used to be easy to read now it is too white so it is all a disorganized jumble
6. Not organized well – things do not follow a logical progression
7. Items are difficult to locate
8. No real navigational elements
9. Can only view 100 items at a time instead of 500 not bad on small sites, but on a large site where we get 1/2 a million visitors a month it is severely restrictive
10. Cannot cross-reference on network location.
11. Cannot compare visitors, page views and conversion rates at the same time
12. Exports do not work in FF
13. No hrly reports
14. Cannot easily locate data that used to be in the tier one or two level
etc etc… I could go on and on but you can read the link at the top to see where just some of the issues lie..
And these were found within the first 30 mins of using it….

check it out for yourself and say what you think, but my guess is if you use analytics for more than checking the site traffic on your blog or small business site you are thinking oh cool look and feel but I know that if you are a heavy or corporate user of analytics you are probably reconsidering your options… give me old google – at least the data was easy to locate and cross reference.. not anymore ..

I have always been very pro-google, but this and the recent irrelevancy of search results are starting to turn me off…asap

By Anonymous - May 15, 2007

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