Google unveiled the latest enhancement to their free website analytics service (Google Analytics) at the recent Emetrics Summit in San Francisco. The improvements are based around better controls and sharing of data, and should be visible to Google Analytics users in the coming weeks.
When Google launched the free Google Analytics service, it was a great way for newbie website owners to gain an understanding of what their visitors were doing on their sites. By continually developing the strong analytics platform, Google Analytics is now more than just a basic service for newbies, with useful traffic and conversion data and a intuitive user interface.
The enhancements were summed up well at the Google Analytics Blog:
We’ve redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.
…here are some of the improvements:
- Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
- Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
- Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
- Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.
Google Analytics’ improvements will continue to place increasing pressure on their paid
rivals. As they are now embracing the data needs of both experts and non experts
in a simple way, it starts to beg the question – “why pay for an expensive analytics
Now, more than ever, website owners should understand their site’s traffic and performance. If you are still measuring your website success using a hit counter or similar archaic system (hopefully none of you are?) – then visit Google Analytics or try Hitslink – the free website analytics service we offer.