Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, December 28, 2009

Google Under Scrutiny for Mobile Ad Network Deal

Posted by @ 7:51 pm

admoblogoAlthough the deal has already been done, Google’s acquisition of mobile ad network AdMob has not been an easy task.

Google have come under scrutiny from the Federal Trade Commission (FTC) after two separate consumer groups, Consumer Watchdog and Center for Digital Democracy lobbied to have the acquisition overturned.

Both groups have asked the FTC to block the deal on the grounds of anti-trust and possible privacy issues. In a joint letter from the groups:

Consumers will face higher prices, less innovation and fewer choices. The FTC should conduct the appropriate investigation, block the proposed Google/AdMob deal, and also address the privacy issues.

When the deal was first announced, there was plenty of speculation on what impact the deal would have on the rest of AdMobs competitors and the mobile advertising market in general. Now, it would appear that this speculation hasn’t died down.

The groups are also concerned at the amount of data that Google now has access to as a result of the deal.

Data about competing smartphone users and applications, gathered through the Google/AdMob advertising network, could give Google information about its competitors that would be advantageous in marketing its new smartphone, as well models using its Android operating system.

Although this investigation may stall the flow of the deal, I don’t see it doing any great damage. Google have been under the spotlight all year as a result of their acquisitions and have come out the other end reasonably unscathed, so I don’t this will be any different. What do you think? Share your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (Not Started)

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News (626 of 1797 articles)

With 2010 just around the corner, Google remains determined to make it the year of speed. Real-time results courtesy of ...