Google AdWords has finally released Google TV ads out of beta, a program we first covered earlier this year. The program has been an invitation only beta test since June 2007 and is now available to all US based advertisers.
Google TV Ads allows AdWords advertisers to distribute a TV advertisement across various U.S. networks using the traditional Google AdWords bidding system. If you’re an AdWords advertiser you should now see a TV option near the bottom of your account under “other campaign types”.
Google TV Ads allows advertisers to create a 15-60 second video advertisement and distribute it on participating US television stations during certain programs or times of the day. The program also features an ad creation marketplace where advertisers can post their requirements and have a professional video advertisement designed for them.
To celebrate the launch, Google are giving away $2000 credit to cover the cost of creating your commercial. Once your ad has been created all that’s left is to choose which TV networks you would like to have it distributed on.
Google’s least expensive option is 500,000 to 1 million weekly impressions for $150 per day. Depending on your industry you can buy more or less impressions for the same price.
According to an iProspect study, 37% of searches are inspired by TV, which means TV can still be a great way to send traffic to your website. As I’ve said before, I think TV advertising is a great way to compliment search advertising, and the Google TV ads platform makes it very easy to get started.