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Monday, March 1, 2010

Google Trumps the Competition – Adds Facebook to Real Time Search

Posted by @ 5:18 pm

The reports have emerged that Google has finally done a deal with Facebook which will see Facebook content emerging in Google’s real time search.

After securing a deal with Twitter in December last year (and MySpace also) which saw Google take the lead in the real time search space, this latest initiative will help cement its position forefront.


At this stage, reports suggest that Google will only be indexing status updates from Facebook pages and not users status updates. There are probably a few reasons for this – the noise, privacy etc etc.

What this does mean is that businesses can start looking at Facebook as an important search engine marketing strategy. Where in the past, many businesses resigned themselves to the fact that Facebook did reach the right audience, Google’s indexing of updates extends the reach.

There are already over 3 million active Facebook pages which have some where in excess of 5.3 billion fans. Most Facebook page are used by businesses to promote products and services, so setting up a Facebook page for your business is now more important than ever.

I’m interested to know how this fits into Google’s plans with its own real time life streaming tool – Google Buzz which it recently launched. Until Buzz reaches a critical mass – Google will continue to focus on where the content is.

With the indexing of Facebook content already underway, it’ll be interesting to hear what Microsoft plans to do given the existing relationship between the two companies.

Let us know your thoughts on the new deal and the use of Facebook Pages via our comments below:

  • How do you use Facebook pages to promote your business?
  • Do you think the inclusion of Facebook pages will enhance or hinder real time search?

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (5 - comments)

Social comments and analytics for this post…

This post was mentioned on Twitter by ineedhits: [SEM News] Google Trumps the Competition – Adds Facebook to Real Time Search: The reports have emerged that Google…

By uberVU - social comments - March 1, 2010

[...] the original: Google Trumps the Competition – Adds Facebook to Real Time Search … Share and [...]

By Google Trumps the Competition – Adds Facebook to Real Time Search … | Drakz Free Online Service - March 1, 2010

[...] News – Google is now receiving Facebook feeds for real-time search By midwestdental Google Trumps the Competition – Adds Facebook to Real Time Search. This blog entry was originally Posted by Rene LeMerle @ 5:18 pm March 1, 2010 on  [...]

By Social Media News – Google is now receiving Facebook feeds for real-time search « Midwest Dental Solutions' Blog - March 2, 2010

I have a Face Book page for my company Ko Samui Properties and I use it to update new listings and special price changes. This week Face Book blocked further postings stating that it was Spam. Surely Google will be looking for regular postings as proof of an active web site, but if regular activity gets you blocked by Face Book then the value of a Face Book page is surely diminished.

By Harry Bonning - March 2, 2010

[...] the following link for the original post: Google Trumps the Competition – Adds Facebook to Real Time Search Share and [...]

By Facebook – Even More Popular - March 24, 2010

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