If you are someone who has never taken the time to make your website mobile friendly that is something you are going to want to change. This is because your website is not going to rank as well with Google’s mobile search results in the near future.
Google’s Pierre Far and Yoshikiyo Kat discussed, in a recent blog post, the change that Google will be making in order to provide the usability of Google’s search for mobile users.
To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.
Following the announcement, the two did take the time to share what they believed to be the most common mistakes that web owners made when it came to their mobile users.
The number one mistake that web owners make is referred to as a faulty redirect. This is an error where your website directs every mobile user to one mobile page instead of directing them to a page they want that has been optimized for the use of mobile users. The next biggest issue is when mobile users try to access a website that comes up in a search result and are returned to nothing more than an error.
Google says there is nothing to lose and everything to gain when it comes to making your website friendly for mobile and smartphone users. First and foremost it is going to keep the visitors of your website happy. Furthermore, it is going to increase the number of visitors your website gains through increasing the ranking of your website’s search results for mobile users.