It was only last month that Google launched the Hummingbird algorithm update, but at last week’s PubCon conference, Google’s Matt Cutts announced some more changes on the way.
One of the newest factors in Google ranking these days is authorship. This method links content to a Google Plus profile, which for Google is increasingly becoming the centre of any personal online identity.
Once the authorship is established the site will gain goodwill from content, articles and website as they are linked to and from reputable sources and shared online by people with authority. This will increase your site’s reputation and increase trust in your sites authority in relevant subject areas.
Producing creative and captivating content will continue to have an advantage in the new and changing world of SEO.
When Hummingbird was released, Google said authorship is going to play a substantial role in in how a website is ranked via the algorithm.
This was even further emphasised by Cutts at PubCon when he announced that Google is going to be reducing the amount of authorship results it shows by 15% with the aim of improving the quality. Google sees authorship as a key signal and they want to “tighten” it to make sure it’s really relevant and useful.
So if you haven’t got a Google Plus profile or business page yet, get onto it quick smart.