Our resident PPC expert noticed something interesting with our Google AdWords campaign late last week – yellow backgrounds. Google seem to have replaced the normally blue background with a yellow variant in a possible attempt to increase click through. A screenshot is below:
While I only saw the change in colour for one search, it’s a simple equation for Google, as any increase in click through means more revenue through their door. If this theory holds true, advertisers will also benefit from an increased CTR (click through rate) on their Ads which means more visitors to their website.
Personally, I don’t mind the variation and think it makes the paid search listings stand out a little more. After all, these people are paying to be there so why not make their listing stand out? Regardless, I think many people would be becoming a little “colour blind” to the standard blue, so it’s good to see a change every now and then. Let us know what you think of the change via our blog comments!