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Monday, April 2, 2007

Google Testing New Yellow AdWords

Posted by @ 11:11 pm

Our resident PPC expert noticed something interesting with our Google AdWords campaign late last week – yellow backgrounds. Google seem to have replaced the normally blue background with a yellow variant in a possible attempt to increase click through. A screenshot is below:

While I only saw the change in colour for one search, it’s a simple equation for Google, as any increase in click through means more revenue through their door. If this theory holds true, advertisers will also benefit from an increased CTR (click through rate) on their Ads which means more visitors to their website.

Personally, I don’t mind the variation and think it makes the paid search listings stand out a little more. After all, these people are paying to be there so why not make their listing stand out? Regardless, I think many people would be becoming a little “colour blind” to the standard blue, so it’s good to see a change every now and then. Let us know what you think of the change via our blog comments!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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Discussion (3 - comments)

This is an old trick that the newspapers have used to raise the cost of what they can charge advertisers in the classified. If it is true(survey says…) that 74% of people do not read, but only scan, then the yellow WILL cause people to stop (made you look!). This may actually be helpful to the searcher who is looking for the most salient info, but it is another way to get money from advertisers. Great for the big guys with the big guns, but not so great for small (but honest) website owners like me! girlfriday

By girlfriday - April 3, 2007

I actually hope that the yellow background will make Adwords stand out in a good way for sites which appear in the natural search results. If so, people looking for information, may better be able to distinguish the sites that are most relevant from those that have merely paid to be listed for the key words!

By Anonymous - April 3, 2007

I agree with the comment, background color may increase the traffic and $$$ for advertiser and for Google.

The leader in pay per click advertising is always trying to improve his performace like no other.

By Marcelo Waldo - June 7, 2007

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