With news of Google launching business/brand pages for its social media site, Google+, we knew it wouldn’t be long before companies started providing tools for people to manage these pages.
Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue are the 6 firms chosen by Google to be involved in a partnership which would connect their products to the Google+ platform for publishing, monitoring, and managing circles. “Based upon their extensive experience helping brands and businesses manage and analyze their presence on social networks” these firms have been chosen by Google.
The hijacking of the Bank of America page by a phony account on the platform is the very reason why Google wants to help brands employ professional services to manage their Google+ accounts to make them safer.
While its only early days for business pages on Google+, managing them is certainly something that should be assigned to the social media/communications guru in your company. Pepsi already has 18,865 followers on Google+, when compared to its 6 million Facebook followers it doesn’t look huge but that’s still 18,000+ people who expect Pepsi to provide regular updates on the company through Google+ and these tools are sure to take the hassle out of achieving this.
This partnership is a coup for the 6 chosen management platforms, their affiliation with Google+ should stretch the use of the service by other companies already using management systems for Facebook, Twitter, LinkedIn, and other social platforms.
Google has set up a dedicated page at google.com/+/business/3rdpartytools.html for Google+ users to access these management tools. Google has said that these companies will offer their clients the ability to manage circles, publish to Google+, and monitor usage.