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Sunday, July 10, 2011

Google Tells Webmasters to Move on From PageRank

Posted by @ 9:32 pm

Some things are just difficult to get over! And Google’s  ‘PageRank’ metric or PR is something that webmasters refuse to get over even though the feature was removed from the Google webmasters tool two years ago!

PageRank, in the past, was one of the 200 signals that Google used to crawl, index and rank web pages. Ever since Google removed PageRank from its webmasters toolbar it has been urging webmasters to considers more relevant features like CTR’s, bounce rates, ROI and Conversion rates that give the actual performance of their pages.

Explaining that PageRank is no longer—if it ever was—the be-all and end-all of ranking, Google’s Susan Moskwa has pointed out that Google has made several changes in its algorithm recently which now makes relevance the top ingredient in their search results. PageRank might have been a distinguished feature of Google’s algorithm back in early 00′s , but with the given rate of changes that Google had introduced ever since (approximately 9 per week), it has not been updated more than a couple of times a year and so now Google is asking webmasters (yet again) to not depend on this feature solely.

In Susan Moskawa’s words:

If you look at Google’s Technology Overview, you’ll notice that it calls out relevance as one of the top ingredients in our search results. So why hasn’t as much ink been spilled over relevance as has been over PageRank? I believe it’s because PageRank comes in a number, and relevance doesn’t. Both relevance and PageRank include a lot of complex factors—context, searcher intent, popularity, reliability—but it’s easy to graph your PageRank over time and present it to your CEO in five minutes; not so with relevance. I believe the succinctness of PageRank is why it’s become such a go-to metric for webmasters over the years; but just because something is easy to track doesn’t mean it accurately represents what’s going on, your website.

This post may leave many webmasters asking “If not PageRank, then what should I be focusing on to track my websites’ success?”
The answer is you should concentrate on metrics that provide meaningful gains in terms of your web presence, web traffic and monetary returns rather than focusing on ranking signals only.  Conversion rate, click though rate (CTR) and bounce rate are the top 3 metrics you should start with. All three metrics are updated on a daily or weekly basis and will let you measure your sites success with more accuracy than PageRank which is updated only a few times a year.

If you dont already use Google Analytics or other tracking services to get a real assessment of your site’s performance, then you are well behind the eight ball and now would be a good time to get started.

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By Google Tells Webmasters to Move on From PageRank | 2010 World Top Template Forum - July 10, 2011

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By Google Tells Webmasters to Move on From PageRank | RM2 Project - July 11, 2011

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Google Tells Webmasters to Move on From PageRank « Miami Beach Web Designer - July 11, 2011

The Insanity of Page Rank and Linking Schemes

There are two primary factors that determine the success of a website today — content and traffic.

Page Rank Myths and Monsters

The Google Page Ranking system does not discriminate between novice and professional level websites. Nor does it award Page Rank where editorial decisions are concerned. Case in point: I’ve seen well conceived content pages with 10 to 20 out bound links fare no better in Page Rank than a web site with long lists of mismatched links. Both had Page Ranks of 4 even though there was a remarkable disparity in quality and content. Page Rank is a worthless.

True Value of a Web Page

When a large corporation purchases web-based ad space or banner ads, do you think they use the cute little colored Page Rank bar as a measurement?
Emphatically no.

Media buyers look at a web site’s log statistics for ‘viewers and unique viewer’s per hour, day, month and year. It’s the same principle when companies do media buys for broadcast, radio and print. It’s all about how many readers or how many viewers are attracted. Advertisers set their rates by the analysis of this web traffic to include stats for gender, demographics, click through rates, pages visited, length of visit and much more.

So how do you get quality visitor traffic and good search engine ranking?

Keeping It Really Simple

Google, Yahoo, MSN and like black text on a white background.
So what are you going to do with all your Java Script effects, Flash, fancy graphics and great photography?

Balance your creativity and technology. Use CSS and good design while weaving in a fair share of text content into your pages.

Attracting Visitor Traffic

Many marketing websites promise they can get you tons of traffic or business inquiries by submitting your site to thousands of search engines. Other companies send out an email blast campaign to over a million plus emails. The problem with this method is that a surge in traffic to your website will be little more than a blip on Google’s radar. Google, Yahoo, MSN and awards higher page position to a website with consistent visitor traffic.

If you are a mega-site like with a gargantuan television advertising budget then you have the advantage of pummeling TV viewers with your web site name and commercials.

But what about the rest of us?

Doing Battle with Goliath

Whether you are a corner neighborhood ice cream shop or an online gourmet ice cream vendor, both have the same challenge of getting and keeping traffic. Plain and simple, you have to give people a reason to visit and to keep coming back. A website can accomplish this by using some of the following techniques:

* Offer something for free, maybe a download of some sort. If you are an online store, considering offering a free/discount coupon. If you are a logo design site you could give away a Photo Shop template or clip-art. A surf shop could offer cool screen savers and so on. If you are a loan company or realtor, perhaps you could offer a free document about, ‘how to increase your credit score’.

* Visit Blogs and Forums related to your business. Share your ideas and talk up your website. Develop a reputation for being knowledgeable and helpful, and you will be regarded as an expert in your field.

* Place a link to your website on all of your outgoing e-mails. It sounds simple enough, yet very few people do it.

* Write articles about your craft or your business. There are hundreds of article directories where you can post your articles for free. We maintain a comprehensive list of article websites here, Article Submssion Links.

* Visit web directories and list your web site in all appropriate section. We also maintain a comprehensive list of Website Marketing Links.

* Set up an email list and send out weekly or monthly newsletters. Include links back to your website to entice readers to click and visit. This equates to increased traffic.

What about Link Trades?

99% of the websites that trade and post links have pages and pages of links that are completely useless to a website visitor.

SEO professionals, web site designers and marketers have extensively written and Blogged about how to achieve a high Google PageRank and 1st page position for targeted terms across major search engines.

Some think in-bound linking and out-bound linking with relevant high Page Rank sites is a key component to Google’s secret sauce. Others believe that smart linking combined with keyword density and keyword page positioning earns you the magic ticket to the Google factory.

I would like to believe that the engineers at Google and the other search engines giants are not devoid of gray-matter. Google has hired and is still recruiting an army of PhD candidate programmers, developers, scientists and mathematicians. So sooner or later all the thousands of hours spent on creating useless link pages will go the way of the keyword meta-tag.

They will become useless and unnecessary.

Where Search Engines are Going

It can be said that, ‘if you have nothing to say, then no one will listen’. Computer scientists are working towards building a semantic search engine, a search engine that will closely emulate, answer and analyze your search queries like a human librarian.

For example, imagine a user is looking for documents that mention an organization with “center” in its name, but is not sure of the full or precise name of the organization.
A keyword search on “center” would likely produce way too many documents because “center” is a common and ambiguous term. Our semantic search engine supports a query language called XML Fragments.
This query language is designed to exploit UIMA | IBM Research’s CAS annotations entered in the search engine’s index.

It’s all about building a community. A web community connected by relevant links and great content which hopefully will garner you tons of traffic.

Black text on white pages!

By Rick Vidallon - July 11, 2011

I wrote the comments above 5 years ago. Page rank was flawed then as much as it is flawed now.

By Rick Vidallon - July 11, 2011

If PageRank isn’t important any more, why isn’t it removed from all toolbars?

By Penzance - July 11, 2011

Websites shouldnt be concerned with being flashy … They should be more concerned with what can or do they provide. We get hung up on dressing up, template designs – not so much template layouts – colours, flowers, flashes, and so on like the wrapping to chocoalate. Google, We know the content but … Oh how pretty is Skettles to Reeces Pieces and what about M&Ms. The wrapping however did not make the product but we as consumers relate to them that way. How fansy are our banners ? How can you not think of the ” chromium Google “, or ” eBay ” ! How simplistic, but who pageranks ? They say not to webmasters yet we have the candy and the wrappers to sell. Never gone to an art display of creative and been told not to create art. Or gone to a store without seeing colour and content. How blah black and white the Ms. America pagent would be … PageRanking is more for us as a contest. The problem that I see is Google, a search engine, dictates to us. Why ?

By dr. Robert BrownFarley - July 12, 2011

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