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Sunday, September 17, 2006

Google Syndicated Search – Is This the Future?

Posted by @ 11:23 pm

Are Google looking to offer Syndicated Search? A recent flurry of domain name activity by the search giant indicates that it might be in the pipeline.

The details of Google’s domain name buying frenzy as noted in a recent ZDNet blog post by Garett Rogers sparked my interest. The thirty odd domain names that Google registered were all permutations of the terms “Google” “Syndicated” and “Search”.

When I first read the post headline, my thoughts were that Google was expanding its blog search engine. These days the term “syndicated” is almost synonymous with blogs and feeds, but the post highlighted a concept that is far more interesting.

Syndicated Search – OpenSearch:

“OpenSearch is a set of simple formats for the sharing of search results. Any website that has a search feature can make their results available in OpenSearch(TM) format. Other tools can then read those search results.”

A9 is a major proponent of the OpenSearch idea. It aggregates the results of several search engines and sources and displays them in one convenient location.

So what does Syndicated Search/OpenSearch mean for search in general?
As the web continues to grow, it is harder for search engines to cover all the content available across the internet. Syndicated search capitalizes on the efforts of many search engines to increase the volume of information available to searchers.

I, like many searchers, use a variety of search engines when researching a topic or issue. An aggregated search engine removes some of the ground work in accessing these sources.

One of the initial challenges I see for the concept is maintaining relevance. Search engines are already confronted with the relevance problem within their existing databases. By increasing the levels of information available, the challenge will get bigger.

Syndicated Search like the OpenSearch concept is just one of many potential applications for Google’s new domains, so it will be interesting to see what Google eventually does with the web real estate.

Thanks for the heads up on Google’s domain activity and its potential OpenSearch applications A9 website or watch to see what Google does with its new domains.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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