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Monday, May 9, 2011

Google Study Outlines the Importance of Smartphones to Users & Advertisers

Posted by @ 12:57 am

“The Mobile Movement” study was recently conducted by Google to get a better understanding of Smartphone users and the results show just how addicted we are to the Smartphone in our daily life.

89% of the people surveyed (5013 US adult Smartphone users) indicated that they used the Smartphone for their daily live activities. This shows that Smartphone’s have become a compulsory extension of the desktop computers allowing users to multi-task even while they are consuming other forms of media.

Interestingly, the majority of the users considered their Smartphone to be an indispensable shopping and information seeking device. Whether it is for researching a product over the internet before actually buying it or for finding some local information about a business, mobile users heavily rely on their Smartphone.

Some of the key highlights of the study conducted are:

  • 81% of users browse the Internet, 77% search, 68% use an app, and 48% watch videos on their Smartphone
  • 72% use their Smartphone while consuming other media
  • 93% of Smartphone owners use their Smartphone’s while at home
  • 95% of Smartphone users have looked for local information and 88% of these users take action within a day, indicating these are immediate information needs
  • 71% search on their phones after an ad exposure
  • 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads

The video below, created by Google, gives a visual summary of the findings from the study

This report strongly suggests that with mobile dependant searches are soaring by the day. Business owners should take mobile advertising seriously and develop influential ads that will catch a prospective customer’s eye and make a prompt purchase decision.

Have you had success with mobile advertising? We would love to hear your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (5 - comments)

[...] full post on ineedhits « Meet the ineedhits Team: Shadi [...]

By Google Study Outlines the Importance of Smartphones to Users & Advertisers | 2010 World Top Template Forum - May 9, 2011

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Google Study Outlines the Importance of Smartphones to Users & Advertisers « Miami Beach Web Designer - May 9, 2011

[...] Read Original Story at [...]

By Google Study Outlines the Importance of Smartphones to Users & Advertisers | RM2 Project - May 9, 2011

Problem is that there are too many devices to build for. For exmaple I do not want a user going to my stripped down mobile page on a Andriod Zoom tablet or Andriod Galaxy Tab as a standard site looks fine in both. I have not found a good way to absolutely detect which device is calling my site or my clients websites. If someone has a reference for how to detect ‘which’ Andriod device is being used then I am all ears…
And I am also sure that a standard website looks fine the new Black Berry Playbook. So the list will continue to grown and change as companies pump out handhelds and tablets.

By Rick Vidallon - May 9, 2011

Thanks for the nice blogging….

By Peter Zmijewski - May 12, 2011

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