Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Thursday, August 4, 2011

Google Study: Do PPC Ads Impact Your Organic Listings Success?

Posted by @ 8:06 pm
5
  •  

Advertisers often face the dilemma of whether or not to pause a paid advertising campaign when their websites are doing well the organic rankings of SERPs. Will pausing the paid advertising  guarantee an increase in the number of clicks received on organic results? Do paid ads affect the traffic generated from corresponding organic listings for the same keywords? So many questions…

Well, Google has the answers through the “Search Ads Pause Studies”conducted by Dr. Varian, Chief Economist at Google.

The study is based on a statistical model built to predict the change in click rates for given levels of ad spends.The number of organic impressions and spend impressions served as the parameters giving an estimate for the incremental clicks attributable to search ads (IAC) i.e. the percentage of paid clicks that are not accounted for by organic clicks when the paid ad campaigns is paused.

The study was based on 446 campaigns running in Germany, France, Great Britain and the United States from October 2010 through March 2011. The research team examined campaigns that had been paused after running ads for some period of time and then estimated the incremental impact of paid search ads on total search volume.

And the results…

The findings of this study found that ad click percentage was as high as 89%, meaning that for a given keyword, a paid ad campaign would generate an 89% increase in traffic to the site over that generated by organic listing. It could be suggested that the data is skewed somewhat because more that half of the campaigns studied were US based with data coming in from the holiday period.

While this study surely answers some important questions frequently asked by advertisers, should they take it as a thumb rule for other search engines as well?



Providing the latest search engine and online marketing news to readers of the ineedhits blog.

View SearchNews's profile






Discussion (5 - comments)

[...] marketing guides: Google Study: Do PPC Ads Impact Your Organic Listings Success … Posted in Uncategorized | Tags: industry-trends, ineedhits, [...]

By Google Study: Do PPC Ads Impact Your Organic Listings Success … | Seo Blogs Today - August 4, 2011



[...] Google Study: Do PPC Ads Impact Your Organic Listings Success?Search Engine Marketing (blog)Advertisers often face the dilemma of whether or not to pause a paid advertising campaign when their websites are doing well the organic rankings of SERPs. Will pausing the paid advertising guarantee an increase in the number of clicks received on … [...]

By Google Study: Do PPC Ads Impact Your Organic Listings Success? – Search Engine Marketing (blog) | PPC Advertising - August 4, 2011



I must say I noticed a 999% trafic increase withe Google AdWords in 10 days on a website I deployed online 3 months ago, then I added a campaign from comparators such as kelkoo, etc. … . I like comparators as the visitors have to choose the category where is our product and then see the photo, description of the product and can compare few details with other resellers before to click and have a look at my product on the website with a PPC.
At the moment I have a small average of 25 visitors a day through organic search 9 from Google AdWords and 10 from comparators. I just tried Google Adwords and followed all advisement you can find in Google about it as suppress few key words I do not want to be used by visitors clicking on my campaign, but also use key words which brought a lot of trafic such as set it up in my website content such as texts, meta key words and meta descriptions. The best in this is that had been seriously improving organic trafic and sells. The web site is now generating an average of 2 to 3 sells a week and we are planning to use a budget of 50€ a day withe Google AdWords and 20€ a day with comparators in September which must rise sells and we will still have a great profit.

The important point I noticed with key words which had been used by visitors comming from our campaign adds is that when we put these words in our website content meta ket words and description of the product we can notice that visitors do not come through the add with these key words but directly through organic search, which is a Paramount point as if you do it well you considerably reduce the cost of your campaign adds.

By Chris - August 5, 2011



[...] Google Study: Do PPC Ads Impact Your Organic Listings Success? August 5, 2011 Ryan Morales SEO | SEM News No Comments [...]

By Google Study: Do PPC Ads Impact Your Organic Listings Success? | RM2 Project - August 5, 2011




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News (325 of 1797 articles)


Don't expect to see any Yelp or CitySearch reviews in Google Place pages anymore, they have been removed all together ...