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Monday, August 31, 2009

Google Speeds Up to Combat Bing’s Rapid Growth!

Posted by @ 10:50 pm

As Bing’s market share continues to grow in the couple of months since launch, it might be time for Google to go into defensive mode and bring out something new.

Sure, we’ve seen the release of a new Google search engine, sandbox, but it appears to be in the very early stages of development and not being taken up by the broad public. Google need a fix and quickly.

So, how can Google put the pressure back onto Bing? The answer might just be in AJAX.

Google AJAX search is a search functionality which uses more advanced JavaScript to make search result pages load even faster by only loading new information as needed on new queries.

Michael Stoppelman, a software engineer at Yelp (and a previous engineer at Google) believes that AJAX is the key to Google overcoming Bing’s growth. Here, Michael explains why AJAX matters:

Money money moooooney. Site speed is a huge deal for search engines. Speeding up your results usually means more searches. Which also means more ad clicks, bing bing.

Some web guru’s who’ve analysed the new Bing search engine have noticed that it produces results faster than Google, but an AJAX Google should be faster than Bing.

How will you know if you’re getting the AJAX results? You will be able to tell by the URL. A normal Google Search has will have a thread similar to the following at the end of the URL:


An AJAX search result replaces that with something that looks like:


Here is an example below:


Do you think this speed increase will actually make much difference? Both Google and Bing produce results in about a second, so will this increase actually hold much benefit to searchers? We would love to hear your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

Who care about Google if Bing is doing a better job I sure don’t care if it costs Google any market share — the better search engine to get my goods and services to consumers is all I care about.

By Dave - September 2, 2009

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