Google are starting to pay their top YouTube users for the video content they submit! The revenue sharing, partner program, will see creators getting a cut of the AdSense revenue generated by their videos.
“A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content,” Jamie Byrne, VP of marketing at YouTube, told Om Malik on Thursday. “This will help erase the stigma around the user-created content, and, to be honest, these guys are media entities in their own right.”
A post on The YouTube Blog highlights the reasoning behind the new partnership scheme (and defines how they selected the ‘most popular users’ as partners)
“Initial user participants have been selected from the content creators that you have helped popularize by watching their videos and subscribing to their channels. Because they have built and sustained large, persistent audiences through the creation of engaging videos, their content has become attractive for advertisers, which has helped them earn the opportunity to participate on YouTube as a partner.”
The most popular users join a select group of YouTube’s recognized professional content partners such as CBS, Sony BMG, UMG and even the NBA, and YouTube have put feelers out for others expressing an interest in capitalizing on their popularity!
Rene blogged about YouTube’s plans back in January and raised the question of copyright issues – surely popular users with copied content should not be applicable for the revenue sharing program? This is an issue that YouTube will no doubt be keeping an eye on – although the program is currently limited to a select few it is sure to expand, as YouTube look to generate more revenue themselves! How will community control original content – especially in light of a profit gain?