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Monday, March 8, 2010

Google Set to Bring Search to Your TV!

Posted by @ 9:41 pm

googletvsearchJust when you thought Google couldn’t possibly find a new avenue for their search engine, along comes Google TV.

According to the Wall Street Journal, Google is testing a new television programming search service in conjunction with Dish Network.

Details on the project are a little sketchy so far as Google has not officially announced anything. However we do know that the service is currently in a limited testing stage and the Wall Street Journal explains more:

The service—which runs on TV set-top boxes using elements of Google’s Android operating system—allows users to search content from Dish as well as other Web video, like YouTube, and to personalize a lineup of shows, according to these people.

Viewers can search by typing on a keyboard, instead of using a remote control. Google hopes to link the service up with its nascent TV ad-brokering business, allowing it to target ads to individual households based on viewing and TV search data.

This isn’t the first time that Google has delved into the TV space. Back in 2008, Google TV Ads were launched as an alternative advertising medium for AdWords advertisers. While adoption of these ads has been a little slow, Google obviously sees the potential in TV.

What do you think about the possibility of having Google on your TV? Let us know your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (2 - comments)

[...] the beginning of March we reported that Google was testing a new television programming search [...]

By Google TV Only 1 Month Away! | ineedhits - May 3, 2010

I think having Google on my TV is a great idea. I have personally had the opportunity to try this new product from Google TV and Logitech. I am a DISH customer and employee and got to try it out right after it was released. The features are awesome when they integrate to the DISH Network DVR. I would recommend it to anyone who wants to take the TV viewing experience to the next level.

By Jon - January 25, 2011

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