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Sunday, July 6, 2008

Google Sends More Traffic to Yahoo! than Yahoo! Itself!

Posted by @ 7:06 pm

In recent research from Hitwise that may surprise some (and perhaps not others), it appears that properties owned by Yahoo! actually receive more traffic from Google rather than from Yahoo! Search.

Here’s how much traffic each Yahoo! property receives from both Google and Yahoo! Search as per the Hitwise data:

Yahoo! Answers showed the biggest difference, with 49% of its U.S. traffic coming from Google in June, while only 20% was from a Yahoo! search.

Statistics like this beg the question… “would Microsoft have actually gained from its proposed takeover of Yahoo! – specifically its search assets?”

Heather Hopkins, vice president of research for Hitwise, made this observation in her blog:

I’ll admit, I went into this analysis thinking that the data would show that Yahoo was worth more together–I thought that the sum of the whole would be greater than the parts. However after looking more closely at the data, I’m not sure that is necessarily true.

Whether Yahoo is better kept whole or split up I can’t say. What I can say is that the parts of Yahoo are quite valuable and wouldn’t necessarily be lost without the search engine.

The latest rumour circling is that Microsoft is going to try again to purchase Yahoo! Search, however looking at these latest stats I would advise Microsoft to steer clear.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

if you search using google for hotels in most any city in the US you will find in the top 10 and most often in the top 5. This has been the case for over 5 years. anyone in the online travel business can verify this. check it out. pick a city, any city and use either format: city state hotels or city state abbreviation hotels. the top sites listed have changed very little in five years and you will see a pattern that suggests favoritism because these sites have not budged in over 5 years.

By Anonymous - July 7, 2008

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