When Google launched Social Search back in October last year it was set to make search more personal by providing searchers with relevant content from their friends and online contacts.
For those who need a refresh on the idea behind Social Search, it allows Google Profile users to see search query results from people in their social network. If your Google Profile is set-up correctly, then Google will scan who you are connected to and give you results from those people if they are relevant to your search query.
Judging by the lack of hype in the online world about Social Search, I don’t think it has been widely adopted. This however hasn’t stopped Google from releasing some new features. This includes adding Social Search to Google Images. When you do a search on Google Images, you may see pictures from people in your social circle. These will be pictures that your friends have made public on sites such as Picasa or Flickr.
Google have also added two new links to the social search results called “My social circle” and ‘My social content”. When clicked, these links will take you to a new interface which shows the connections and content behind your socials results.
Google have created a quick video to explain Social Search and its new features.
Do you use Google Social Search? If so we would love to hear your thoughts below.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.