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Sunday, January 3, 2010

Google Search Based Keyword Tool: The 60 Second Guide

Posted by @ 10:24 pm
4
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It’s a new year, and accordingly the resolutions have begun. So if yours is to boost your website traffic via search engines – then Google’s Search Based keyword tool will be a valuable part of your toolset.

Google launched the Search Based Keyword Tool about 12 months ago as a beta service. The aim was to remove much of the guess work in selecting keywords for your AdWords campaigns.

To help advertisers improve campaign performance via the Search Based Keyword Tool – Google have released a 1 minute video guide for the tool.

With this new tool you can get a better sense of what your potential customers are searching for and which keywords you should advertise on.

From what I can see – the release of the 1 minute guide might coincide with the Beta tag being removed from the service (unless it happened a while ago without any fanfare).

Millions of people use Google each day to find products and services by searching on various keywords. This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers.

To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren’t yet included in your AdWords campaigns.

The tool not only proves very handy for building keyword sets for AdWords campaigns, but also for researching keyword in SEO campaigns. For a quick introduction to the tool – enjoy the 60 second guide below.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (4 - comments)

[...] This post was mentioned on Twitter by ineedhits, HeadofSEO.com. HeadofSEO.com said: Google Search Based Keyword Tool: The 60 Second Guide – Search Engine Marketing (blog) http://bit.ly/5v0X0A #SEO [...]

By Tweets that mention Google Search Based Keyword Tool: The 60 Second Guide | ineedhits -- Topsy.com - January 3, 2010



[...] original post here: Google Search Based Keyword Tool: The 60 Second Guide Share and [...]

By Google Search Based Keyword Tool: The 60 Second Guide — Affiliates Insider: Showing You The Insides - January 4, 2010



Social comments and analytics for this post…

This post was mentioned on Twitter by _headofSEO: Google Search Based Keyword Tool: The 60 Second Guide – Search Engine Marketing (blog) http://bit.ly/5v0X0A
#SEO…

By uberVU - social comments - January 4, 2010



yup..keywords are the backbone of our web site.

Thank you
24needs.com

By 24needs - June 28, 2010




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