In a recently active Google Webmaster Help forum thread, Google’s Trends Analyst John Mueller warned webmasters that it will take more than a single tweak made to their website to have any positive impact on their Google ranking.
Google’s notoriously tough search engine algorithm forces users to keep finding different ways to optimize their websites in the hope of snagging that prized top ranking. A well optimized website will often rank higher in most SERPs. According to Google, however, that isn’t always the case.
Mueller wrote that there often isn’t an individual, specific tweak, made to a website that may automatically make it jump significantly in Google SERP rankings. He then continued, referencing that Google uses over 200 different factors in their ranking, crawling and indexing process that facilitates their current search algorithms.
In addition, Mueller went on to ask webmasters to have a thorough understanding of how they can improve their content according to Google’s instilled standards.
However, webmasters shouldn’t feel deterred from making small tweaks entirely. “There are occasions where making a minor tweak can have an immense result,” said Mueller. He said that if a webmaster is given an older site with plenty of quality content, though lacking incomparable title tags, “altering title tags to the article heading often can be a huge silvery bullet.”
Google actively encourages webmasters to use a healthy combination of their tools to eventually boost their SERP rankings over time. As an example, Google currently supports the web-related endeavors of webmasters through their aforementioned Google resources, a handy set of guides for those building their sites with the use of Google’s tools.
Search engine results pages are the familiar list of results that are generated after inputting a search query, such as a keyword phrase. SERPs are important to webmasters in that they can dictate the type of web traffic they may receive over time, if they use search engine optimization tools to ensure that users will be naturally led to their websites.
Google places an empatheisis on webmasters producing relevant and quality content. Google regularly penalizes websites who disregard their current webmaster rules and guidelines.
In regards to increasing website rankings, Mueller closed the thread with this piece of advice for the original poster and other webmasters: “it’s a matter of working to create a high-grade website of its kind, a site that pulls in users, enticing them to recommend your site to their friends.”
While the information provided by John isn’t groundbreaking, it’s a good start for business owners or webmasters new to online marketing.