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Thursday, March 29, 2012

Google Rolls Out Panda 3.4 Update

Posted by @ 7:32 am

Through an unexpected source, namely Twitter, Google has officially announced the release of the latest update to its ranking algorithm, Panda 3.4.

This update, which rolled out on March 24, is targeting low-quality websites. The update was specifically a “refresh”, so it seems no new signals or algorithm changes were made. This has resulted in very little impact to the majority of websites.

Google confirmed via Twitter:

Panda refresh rolling out now. Only ~1.6% of queries noticeably affected.

While the 1.6% of websites that were hit will notice quite an impact, this is a very small effect to the overall traffic worldwide.

Before Panda 3.4, the previous update 3.3 was released at the end of February and this is the one that webmaster had been dreading as its impact was quite widespread.

While all these updates are good for search overall, many webmasters are unhappy with their frequency. In the past year there have been 14 known updates to the Google algorithm and after each update, webmasters and SEO professionals are forced to scramble to salvage their website’s ranking in order to win back the traffic they lost.

Here is a timeline of all the updates in the last 12 months:

  • Panda 3.4 on March 23rd
  • Panda 3.3 on about February 26th
  • Panda 3.2 on about January 15th
  • Panda 3.1 on November 18th
  • Panda 2.5.3 on October 19/20th
  • Panda 2.5.2 on October 13th
  • Panda 2.5.1 on October 9th
  • Panda 2.5 on September 28th
  • Panda 2.4 in August
  • Panda 2.3 on around July 22nd
  • Panda 2.2 on June 18th or so
  • Panda 2.1 on May 9th or so
  • Panda 2.0 on April 11th or so
  • Panda 1.0 on February 24th


Not a lot is know about the impact of Panda 3.4 yet, we’ve not heard much from the usually very vocal SEO/webmaster community, but we have to assume that no news is good news.

Has your traffic or ranking taken a dip since March 24? If so, we would love to hear your experience. Feel free to leave your thoughts below.

Providing the latest search engine and online marketing news to readers of the ineedhits blog.

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Discussion (6 - comments)

[...] Google Rolls Out Panda 3.4 Update [...]

By Google Rolls Out Panda 3.4 Update | RM2 Project - March 29, 2012

[...] Google Rolls Out Panda 3.4 Update Mar 29th, 2012No Comments [...]

By Google Rolls Out Panda 3.4 Update « Miami Beach Web Designer - March 29, 2012

Panda 3.4 screwed my site over bigtime. We were #7 from the top but the new Panda has us lower than the 15th PAGE. Not sure where we are but quit searching on page 15. Not sure what we have to do to fix this.

By John - March 29, 2012

[...] GoogleRollsOutPanda 3.4 Update — Google stirred the panda pot once more with even more updates to its famous algo. iNeedHits reports there isn’t much to panic about, but you’ll have to read it to find out why. Google alsode-indexedafewmorelinknetworksfromitsresults as part of these updates. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — March 30, 2012 – DIYSEO - March 30, 2012

Panda 3.4 has hit a lot of spammer sites and the sites who were using automated submissions. Google is changing their algorithm frequently and still they are ready to throw another attack on over optimized websites.

- SEO –

By Wilmer - April 2, 2012

This gets boring over time, if google updates and u are afected, but u where very happy when u where link farming/ not providing decent content before getting caught i dont understand why u are unhappy. Well, one simple advice, the old ways of SEO wont work more than 1-2 years in the future so if u still whant to stay in the SEO business u should think about distributing your time 30% on site optimization, 40% content and 30% link building to get a decent ranking in google.
The time u spend and what u can do with that time are all up to you.

By André - April 18, 2012

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