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Sunday, January 18, 2009

Google Rolls Out New Local Ad Features

Posted by @ 8:26 pm

The Google AdWords team has rolled out some new features for Local Business Ads which aim to make it easier and faster for searchers to find your business.

The new features have been broken into 2 sections: Info Window and Reporting.

So without further ado, here is an overview of the new features straight from Google:

Info Window Features
Users will be able to interact with the info window to get the information they’re looking for about your business, right away. The new links include “Get Directions,” “Street View” (where available), and “Save to My Maps.”

Shortly after we implement these links, we’ll also add a “Send” link, allowing the user to send your business info to their phone or email. Users will still be able to click through to your site if they wish — the info window simply offers additional free functionality.

Here is the example of our (ineedhits) Local Business Ad in Google Maps Australia showing the new features:

Reporting Capabilities
A new interaction report for local business ads will be available through your account’s Report Center. The report will help you accurately assess your return on investment with local business ads by detailing how many users opened your info window and clicked on each of the new interactive links.

Amanda Kelly from the Google Inside Adwords crew says that “often, Maps users are looking for different information than Search users. The new interactive links and the interaction reports should not only help customers connect with you faster but should also help you understand how to better target Maps users versus Search users.”

If you’re interested in setting up a local business ad for your website that is viewable in Google Maps, then check out our local business listing service, G-Local.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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