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Tuesday, September 25, 2012

Google Rich Snippets Tool Renamed and Improved

Posted by @ 9:10 pm

Google has been busy this past week making improvements to their rich snippet testing tool including changing the name to “The Structured Data Testing Tool”.

The tool has been improved so as to better reflect what the search result will actually look like and has expanded the types of structured data supported.

According to Google’s official announcement, there are three major changes:

We’ve improved how we display rich snippets in the testing tool to better match how they appear in search results.
The brand new visual design makes it clearer what structured data we can extract from the page, and how that may be shown in our search results.

The tool is now available in languages other than English to help webmasters from around the world build structured-data-enabled websites.

The tool is still located in the same place, at the rich snippets tool address. It’s still called the Rich Snippets Testing Tool in Google Webmaster Tools, though that may change.


If you’re not sure what rich snippets are, they help the major search engines understand the content of a page and its relevance to a given search query. Your pages CTR can be improved and visitor engagement can be higher through the implementation of structured data that result in rich snippets displayed in search.

The Structured Data Testing Tool shows not only what the search results display will look like, but what structured mark-up Google has extracted from the page.

In the past, there was a limit to which rich snippets and mark-up the tool could work with. However, these recent improvements have expanded the list to include:

  • Applications
  • Authors
  • Events
  • Music
  • People
  • Products
  • Products with many offers
  • Recipes
  • Reviews

To coincide with this update, Webmaster Tools has also launched stats about structured data. Choose Structured Data from the Optimization section in your Google Webmaster Tools to see the number of pages on your site from which Google has extracted structured data and how many types were found. You can click on a mark-up type to see the URLs that were found.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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