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Tuesday, September 18, 2012

Google Releases Ranking Update to Diversify Search Results

Posted by @ 7:42 pm

Did you notice the Google algorithm update last week?

It was released last Friday (14th September) with very little fanfare. It wasn’t as serious as a Panda or Penguin update, but webmasters still found it had quite an effect on their rankings.

Here is some of the chatter from a WebmasterWorld forum post on the topic:

We saw a 50% increase in our Google referrals to a heavily panda’d site yesterday. It has been hit by multiple rounds of Panda and overall has lost 90% of its google traffic since Feb 2011. Has anyone else noticed a bump to a Panda’d site on Sept 14?

Yes, us too. One site of ours got nailed on the very first Panda, and yesterday was one,of the best days in a long time, increased traffic and solid conversions. Not sure it is Panda related though.


Lately, more and more people have noticed that Google’s search results can are often dominated by pages that all come from the same domain. In other words, do a search, and all the listings seem to come from the same website. So this algorithm update was aimed at diversifying the search results.

Here’s the official word from the head of Google’s spam fighting team Matt Cutts via Twitter:

Just fyi, we rolled out a small algo change this week that improves the diversity of search results in terms of different domains returned.

Did you notice any change to your website’s ranking in Google on Friday or over the weekend? If so, this algorithm update is likely to be the reason why.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

It’s important to be aware of ranking updates but you can’t let them drive you crazy. Google is constantly tweaking things. If you follow a white hat strategy you shouldn’t have anything to worry about.

By Nick Stamoulis - September 25, 2012

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