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Monday, September 28, 2009

Google Reigns Supreme with 10 Billion Video Views

Posted by @ 8:18 pm

The August results are in and it’s nothing but good news for Google & YouTube.

According to comScore, more than 10 billion videos were viewed across Google sites in August, with YouTube accounting for 99% of these. This is an increase of more than a billion views in just one month.

What’s even better news for Google is that there are no serious contenders threatening to take away their market share. Microsoft sites are only bringing in 546 million views per month at 2.2% of the market. While the NBC/Fox owned, Hulu only produces 488 million views and 1.9% share.

Here are the official stats:


Some other interesting statistics from the report include:

  • 81.6 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer consumed 9.7 hours of video (582 minutes) in August.
  • 44.9 million viewers watched 340 million videos on (7.6 videos per viewer).
  • The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
  • The duration of the average online video was 3.7 minutes.

What’s your favorite video site? Is it the ever dependable YouTube or perhaps a smaller, less known site? We would love to know which is the most popular amongst our readers, so feel free to share in the comments section below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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