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Sunday, December 28, 2008

Google Refines Image Search with New Filtering Options

Posted by @ 9:29 pm

Google have announced a new range of filtering options on their image search functionality which should help searchers find the image they’re after from the many pages of results. Users can now search for specific images that are either:

  • News content
  • Faces
  • Clip art
  • Line drawings
  • Photo content

To give you an example of how this filtering works, here are the results of a search for “Christmas”:

Clip Art

Photo Content

Adding this filter was a smart move by Google, as it’s often frustrating wading through pages and pages of search results to find the right type of image. This filter should help users find the results they’re after more quickly.

The good news for webmasters and image hosts is that there’s no work required on your part to specify the type of image you’re hosting. Google does all the filtering from their end so you won’t have to worry about categorizing your images.

From the test I’ve done, this feature seems pretty useful and works quite well. What are your thoughts?

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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