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Thursday, August 26, 2010

Google Ranking Update Adds More Single Domain Results to SERPs

Posted by @ 7:23 pm

Google has again changed its ranking algorithm which is expected to make quite an impact on the search engine results pages (SERPs).

The latest change is expected to cause a major shuffle in the SERPs for queries strongly linked to content from a particular domain.

According to Google software engineer Samarth Keshava, the new ranking algorithm will “make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, we’ll now show more results from the relevant site.”

Change in the ranking algorithm will increase the number of results making it much convenient for users to find more relevant content.

This new change is in sharp contrast to Google’s previous algorithm that did not allow more than 2 or 3 links/pages from the same domain – so that clients could see an assorted set of links on the first page of SERPs. But now more than 6 or 7 links/pages will be shown from the same domain.

Here is an example:

As a result of this change, webmasters and SEO consultants are probably going to have to change their strategies and make sure they push up the relevant pages from a domain containing popular keywords.

Why is this good news for your Google reputation management?
Managing the top ten Google search results for your company has just become easier. Now you get 6 pages from your own site in the results, whilst pushing down the pages with negative articles/reviews about your company. Plus you also get to push down any competitors who might also feature in your top results.

Is Google showing more than 2 listings for your company? Feel free to let us know below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

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By Anonymous - August 26, 2010

Its feel very sorted one good one to see this algorithm apart from Google.

By Seo Bukan - August 27, 2010

Google has always shown multiple results if I search my company name but this is not how I expect people to find my company. HOWEVER I have noticed that this recent algo change is showing less ‘Universal results’ for search queries that typically displayed video thumbs or images. Has anyone else experienced this?

By Rick Vidallon - August 27, 2010

Classy Groundcovers enjoys many #1 positions at Google (such as #1 out of 10M for ground covers) and has not seen any change. They have been displaying the same four additional links with our main link for a long time.

By Kevin Zaleski - August 28, 2010

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