Google has again changed its ranking algorithm which is expected to make quite an impact on the search engine results pages (SERPs).
The latest change is expected to cause a major shuffle in the SERPs for queries strongly linked to content from a particular domain.
According to Google software engineer Samarth Keshava, the new ranking algorithm will “make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, we’ll now show more results from the relevant site.”
Change in the ranking algorithm will increase the number of results making it much convenient for users to find more relevant content.
This new change is in sharp contrast to Google’s previous algorithm that did not allow more than 2 or 3 links/pages from the same domain – so that clients could see an assorted set of links on the first page of SERPs. But now more than 6 or 7 links/pages will be shown from the same domain.
Here is an example:
As a result of this change, webmasters and SEO consultants are probably going to have to change their strategies and make sure they push up the relevant pages from a domain containing popular keywords.
Why is this good news for your Google reputation management?
Managing the top ten Google search results for your company has just become easier. Now you get 6 pages from your own site in the results, whilst pushing down the pages with negative articles/reviews about your company. Plus you also get to push down any competitors who might also feature in your top results.
Is Google showing more than 2 listings for your company? Feel free to let us know below.