Last year, Google released a new search function which allows users to sift through global public data.
Now before any of you get concerned with Privacy – this isn’t your personal stats and online data – it’s more generic public information. Here’s an excerpt from the release post last year.
“We just launched a new search feature that makes it easy to find and compare public data. So for example, when comparing Santa Clara county data to the national unemployment rate, it becomes clear not only that Santa Clara’s peak during 2002-2003 was really dramatic, but also that the recent increase is a bit more drastic than the national rate:”
Google Public Data Explorer takes the enormous amount of data available and provides useful visualization capabilities – helping users make sense of the stats.
“This information is only useful if it’s easy to access, understand and communicate. That’s why today we’re also releasing the Google Public Data Explorer in Labs, a new experimental product designed to help people comprehend data and statistics through rich visualizations.”
To give you some idea of what information people are researching in the Public Data search, Google has released its top search topics are. Here’s the Top 10:
Health statistics (health conditions)
Gross Domestic Product (GDP)
For the numbers and stats buffs, they’ll love the data that’s available in the database. I recommend heading over and having a dig around the data.
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.