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Monday, May 3, 2010

Google PPC Ads Now Include Phone Numbers

Posted by @ 1:02 am

Is Google going to add your phone number to your AdWords ad? Certainly looks that way!

Over at the Search Engine Land blog, Barry Schwartz discovered (with the help of a reader) that Google is testing phone numbers in AdWords ads.

Below is a screen shot of the ad in question.


With no click-to-call functionality attached it simply appears that Google have added the number on their own accord.

Google confirmed that they are indeed testing this feature. A Google spokesperson told Barry the following:

We’re currently testing a feature with a small number of advertisers in which a phone number can be included within the ad to help them more effectively engage with customers who prefer to connect over the phone.

This is great news for businesses with AdWords campaigns as it should increase their phone call conversions especially from people who use their iphone to search. However, it is an interesting move by Google; I would have thought that including a phone number in the ad would reduce the number of searchers that click on the ad, therefore reducing the amount of money they receive from the click through the pay-per-click system.

Have you seen any other AdWords ads with a phone number? Feel free to share below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (2 - comments)

The key to successful advertising is to find a method of conveying your information to as many people as possible while keeping your advertising costs to a minimum. Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign. Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google’s popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.

By Business Pages - May 24, 2010

[...] Phone Numbers Spotted in Google PPC Ads [...]

By ineedhits Newsletter Archive » SEO News | Google Launches 3 Major Search Enhancements - November 23, 2011

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