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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, February 19, 2007

Google Power Search Secrets

Posted by @ 9:11 pm

Anyone familiar with libraries may be familiar with the exceptional way in which librarians search. Renowned for their amazing organizational skills librarians are also ahead of the class when it comes to clever, shortcut based searching. Become a ‘power searcher’ using these following tips to find what you need – fast – in the great online library that is Google!

Basic Search
define: use define: to look up any definition. i.e. define: online marketing
OR use apples OR oranges to look up either the word apple or the work oranges
“…” quotation marks allow you to look up an exact phrase. i.e. “Ndoki national park”
x -y a minus symbol eliminates a word or phrase from your search. i.e. look up x but NOT y
x * y use an asterisk (*) to search for the words x and y separated by one or more words
~ use this symbol prior to word to look up both that word and its synonyms. i.e. ~resource
+-*/ any of these symbols can be used to perform standard calculations. i.e. 2+2, 2*2, 2/2, 2-2
% find out the percentage of a number. i.e. 9% of 99
in / to convert one amount into another. i.e. 10 pounds in kg, USD in AUD, 98ft to cm
Advanced Search
site: search within only one website. i.e. “SEO”
link: discover which pages link to your website (check out Google’s Webmaster Tools for more)
info: find out all the info you may need about a webpage. i.e.
cache: this will allow you to view any webpage as, and when, Google crawled it
related: find pages that have related content. i.e.

While these may be the most used, and loved, of the shortcuts there are plenty (plenty) more, and don’t limit yourself to Google. Hone your searching skills and get more out of browsing – you’ll be amazed at how much more you can find!

Check out:
Google Help Centre
Yahoo! Search Tips
Google Guide’s Favourite Shortcuts Google Cheat Sheet
Yahoo! Search – Open Shortcuts (create your own Yahoo! search shortcuts)

ineedhits Team You can click on any of the circles to get more information about the business they represent, essentially giving many more local businesses first page exposure on Google maps. It should be noted that the top 10 listings will still appear as pins on the left hand side of the map.

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