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Tuesday, August 16, 2011

Google+ Posts Now Visible in Google SERPs

Posted by @ 7:31 pm
6
  •  

Google is giving its social search product a revival by including posts from its own social network, Google+, into its SERPs.

Sagar Kamdar, Google Product Manager, explained how this will work:

Let’s say I’m logged into my Google Account, and I search on Google for [uncle zhou queens]. I’ve heard a lot of great things about this restaurant, and we’re visiting NYC soon, so we want to figure out all the best eats in town. I also happen to have Andrew Hyatt in one of my Google+ circles. Oh, and it turns out he just made a public post on his Google+ account about Uncle Zhou in Queens which will show up in my SERP results. Cool! Now not only do I get some great reviews on the web, I get a review from a friend about a restaurant with recommendations about what dishes to order.

Kamdar also mentions that the Google+ updates will only be visible if a users chooses to set his updates as public and if the searcher is connected to the original user on Google+.

Since searchers would always prefer to rely on reviews given by their friends rather than an unknown person, Google feels this rollout is a good step towards making search more relevant and personalized.

But there are a few things you need to keep in mind to make this feature work.

  • You must be logged into your Google account
  • Your Google account has to be attached to Google+
  • Your search term has to be directly relevant to the title and content of a Google+ post put up by someone in your circle
  • The post has to be public. Private posts on Google+ aren’t going to be included in the SERP’s
  • The searcher has to be connected to the Google+ poster via Google Circles

With Google+ business pages on the horizon, this social feature adds a lot more value to Google+ as a social content marketing platform. Marketers might soon be able to share their brand related content with even more Google+ users.



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Discussion (6 - comments)

[...] full post on ineedhits « [...]

By Google+ Posts Now Visible in Google SERPs | 2010 World Top Template Forum - August 16, 2011



[...] Google+ Posts Now Visible in Google SERPs Aug 17th, 2011No Comments [...]

By Google+ Posts Now Visible in Google SERPs « Miami Beach Web Designer - August 16, 2011



[...] Google+ Posts Now Visible in Google SERPs August 17, 2011 Ryan Morales SEO | SEM News No Comments [...]

By Google+ Posts Now Visible in Google SERPs | RM2 Project - August 17, 2011



[...] ineedhits [...]

By Google+ Posts Now Visible in Google SERPs | WebTrafficPower - August 18, 2011



[...] interesting piece iNeedHits featured this week was the news that Google+ Posts are Now Visible in Google SERPs. Pretty sure we all saw this coming, but be sure to see what the news site and Google’s [...]

By The Best Small Business Marketing News & Blog Posts of the Week — August 19, 2011 – DIYSEO - August 19, 2011



[...] Google+ Posts Now Visible in Google SERPs Providing the latest search engine and online marketing news to readers of the ineedhits blog. Get more targeted visitors to your site! No click fees! Get thousands of guaranteed website visitors to your site in 30 days! Keep up to date with the latest … Read more on Search Engine Marketing (blog) [...]

By Barry Huang/Reuters | TheProfitsVault - November 27, 2011




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