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Wednesday, August 27, 2008

Google Plays Catch-up, Finally Implements Search Suggest

Posted by @ 5:27 pm

Earlier this week, Google announced they have finally released their search suggestion feature called Google Suggest. Google Suggest is a tool that helps users find the best search results by providing a dropdown menu of choices based on the text entered by the searcher.

The suggested text is updated while you type and displays the number of results for each suggestion. For example, start entering the text [flower delivery] into the search box and Google suggests the following searches based on the keywords you’ve already entered. A screenshot is below.
Google claims this will improve searching in a number of ways including:

  • Helping to formulate queries when parts of the information is missing
  • Reducing spelling errors by suggesting the correct spelling
  • Saving time and keystrokes

Google Suggest originally started as a project back in 2004, and has appeared on a number of other Google properties, but never its core search engine. It’s also an existing feature of other Google competitors like Yahoo! and – so it’s about time Google finally released it.

For website owners, it’s a very quick SEO tool to do some simple checks on the most popular searches related to a particular keyword, based on the number of results for each suggestion.


Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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