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Sunday, October 16, 2011

Google Plans to Take on Newspapers With New Circulars Ads

Posted by @ 7:25 pm
6
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Bloomberg reports that search giant Google is collaborating with Best Buy, Macy’s, and other retailers to develop  “web-based circular ads” similar to the ad inserts you see in the major newspapers.

This news comes just as Google’s Nick Foxx said during the Interactive Advertising Bureau’s Mixx conference that circular ads are a billion dollar market and Google’s circular ads are the answer to those who want a smooth transition from a paper-based ads to digital ads.

Foxx also said that Google will soon be rolling out a marketing campaign that will include both internet and print advertising.

Since most of the searches these days are mobile and location based, location-based search ads can help searchers find what they are looking for and Google hopes the circular ads will help even further as they can be personalized by location and query. As soon as the users click on the search or display ads they will see large, multiple pictures in a pop-up screen.

For example, if you’re in New York looking for a camera on sale, a search of Google will provide an ad which when clicked will link through to Best Buy’s weekly ad and you will see an ad designed especially for you. Since your location is known and search query is known, the most relevant products are displayed front and center in response to your search.

Noticing that search advertising is rapidly evolving with the aid of videos, images and visually appealing text, Google has been using newer ad formats from the beginning of the year, so this leap into circular ads is a natural progression.

One feature of the circular ads that is sure to attract offline and online advertisers is that it will supports desktop, mobile and tablet devices.  However the big question that remains is will this modern, full-page online advertising strategy work wonders for the traditional offline retailers? I guess we will wait and see.



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Discussion (6 - comments)

[...] full post on ineedhits « [...]

By Google Plans to Take on Newspapers With New Circulars Ads | World Top Template Forum - October 16, 2011



[...] Google Plans to Take on Newspapers With New Circulars Ads Oct 17th, 2011No Comments [...]

By Google Plans to Take on Newspapers With New Circulars Ads « Miami Beach Web Designer - October 16, 2011



[...] Google Plans to Take on Newspapers With New Circulars Ads October 17, 2011 Ryan Morales SEO | SEM News No Comments [...]

By Google Plans to Take on Newspapers With New Circulars Ads | RM2 Project - October 16, 2011



[...] Original post: Google Plans to Take on Newspapers With New Circulars Ads … [...]

By Google Plans to Take on Newspapers With New Circulars Ads … - Ad Tool, Information, Keywords - ad-publisher.vno.bz - October 17, 2011



[...] Google Plans to Take on Newspaper With New Circulars Ads [...]

By The Best Small Business Marketing News & Blog Posts of the Week — October 21, 2011 – DIYSEO - October 21, 2011



I’ve recently started a web site, the information you provide on this site has helped me greatly. Thanks for all of your time & work. “It is no use saying, ‘We are doing our best.’ You have got to succeed in doing what is necessary.” by Sir Winston Churchill.

By Gloria Jung - November 6, 2011




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