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Monday, July 12, 2010

Google Place Pages Given Prime Position in SERPs

Posted by @ 8:28 pm
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Google’s Place Pages feature was given more prominence yesterday when it was given prime-position at the top of Google’s search results.

In the OneBox results in a Google search a link to the businesses Places Page is now shown instead of the listings web page. Here is an example of how the Place Page now appears.

googleplacespage

When Place Pages were first launched in September last year, we noted that they would provide a much more detailed view of the business location with additional information such as:

  • Transit Stops
  • Short description of the location/business
  • Images from Google street view
  • Other related maps

This update was first noticed by local search marketer Mike Blumenthal who also noted a number of other changes, including:

  • The businesses website now shows above the OneBox pushing the OneBox slightly further down the page
  • More Info has become the branded Place Page, directly under the business name
  • There is an additional large and prominent map pin next the business name
  • Review numbers no longer show when there are less than a certain number

If you’re a local business owner, make sure to add or update your business listing with a Places Page.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (1 - comment)

[...] last week, we told you about Google’s efforts to give its Place Pages more prominence in the SERP’s. Now they want local business owners to try Google Places for [...]

By Google Offers Free Trial of Tags Advertising | ineedhits - July 19, 2010




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