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Sunday, January 18, 2009

Google Permanently Showing Ads in Image Search?

Posted by @ 8:16 pm
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It appears that Google are now permanently showing AdWords Ads across Google Image Search for all users. We have reported in the past of users seeing these ads on and off, but it now appears they have been turned on as a default for all users.

From the testing I’ve done, almost any search where someone could be selling something will show some AdWords listings. These are appearing above the image search results in a yellow band similar to regular AdWords results:

For advertisers, I haven’t seen any way to opt out of having your ads on image search, so it looks like they’ve been enabled by default for all advertisers. This doesn’t sit well with me as I think clicks from image search results may not perform as strongly as regular AdWords listings.

This is because people searching for images, want to find images. Inexperienced users may click on AdWords listings, only to be taken to a sales page which they will most likely close straight away. This will just result in wasted clicks for advertisers.

It appears to me that Google are just looking for another way to make ad revenue in these tough times. What are your thoughts?


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Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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