It’s finally here…
The long awaited next-generation Penguin 2.0 update has been released by Google with the official announcement coming from Matt Cutts, Google’s head of spam.
Here is the official statement:
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.
Cutts said that the Penguin 2.0 update was designed to target spam that is classified as black hat. Google believes that this is going to impact a larger portion of spam than what the original Penguin as well as the previous updates has been able to accomplish. While the previous version of Penguin would really only look at the home page of a site, Cutts has hinted that the new generation of Penguin goes much deeper and has a really big impact in certain small areas of a website.
It was back in April of 2012 that the first Penguin update was released to the public.
Twitter is bursting at the seams with individuals who are discussing Penguin 2.0. In a few days there should be a plethora of information available in regards to just what kind of spam this new update is targeting.
Web owners everywhere are all standing by to see just how these changes may either help or hurt their flow of traffic as well as their page ranking with Google.