When Google recently acquired financial price comparison site, BeatThatQuote.com, there wasn’t much fanfare. After all, Google seems to be buying businesses constantly these days. However, what makes this news so interesting is that only 24 hours after the acquisition was formalized, Google penalized the site in the search results for violating Google’s webmaster guidelines. So it seems even Google’s own properties aren’t safe from the wrath of Matt Cutts and his spam team.
Google purchased BeatMyQuote.com for £37.7 million and almost instantly demoted the site to a lower ranking as the site was found to be practicing aggressive SEO techniques like link buying, doorway pages, paid links and even comment spamming in order to increase its ranking.
Though Beatthatquote has not been completely banned from the Google SERP’s it has certainly been demoted to a much lower ranking. Actually the site is still being indexed but if you search for the name of the site, it does not come up at the top of the results anymore.
It’s unlikely this penalty will impact Beatthatquote severely; if anything it might even help its popularity. The company has been in the spotlight since the acquisition by Google was confirmed and there is speculation that Google will allow the site to rank again within 30 days, by which time its ranking will likely have shot up following the acquisition.
In its quest to rid the internet of spam, it is well known that Google is not sparing any site that does not follow their webmasters guidelines. Full credit to Google for not letting Beatthatquote get away with these unfair practices, simply because it is now owned by Google. Although I bet there are some in the Google acquisitions team who are feeling a little embarrassed?