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Monday, April 23, 2007

Google Pays $1 Billion to AdSense Earners

Posted by @ 7:39 pm

With their latest earnings report, Google have announced they paid over $1 billion to AdSense publishers in the first quarter of 2007. This figure was up from the $976 million they paid at the end of last year, and was the first time the figure has reached the $1b mark.

The earnings report also shows Google are now sharing more revenue with AdSense publishers than ever before, with 83.7% now given back to publishers. The graph below shows AdSense revenue sharing over the last 4 years.

So why are Google now sharing more revenue with publishers? Loren Baker from Search Engine Journal has a few ideas listed below,

  • Higher quality of publishers & partners
  • More strategic partners with negotiated revenue share
  • Higher share due to competition at Yahoo Publisher Network, Federated Media and other ad formulas
  • The introduction of image and video advertising in Google AdSense

If you’re keen to get your hands on some of this revenue, it’s never been easier to start displaying Google Ads on your website or blog. Sign-up for an AdSense account, and let us know if you see an increase in your earnings.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (3 - comments)

FYI, Yahoo Publisher network has gotten a bit better in recent months with higher payouts on several verticals.

By Nick Stamoulis - April 24, 2007

i am staggered to hear they share that much!
Clay Cook

By Clay Cook - April 27, 2007

Is yahoo really good now? In my opinion, Yahoo side for marketing is pretty much quiet..

By Charles - August 18, 2007

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