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Monday, March 7, 2011

Google Panda Update Causes 40% Traffic Loss for Websites. Have You Been Impacted?

Posted by @ 6:25 pm
10
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Google have announced that they have updated their core ranking algorithm with immediate effect so as to push down poor quality content sites (content farms) and reward the top spots to relevant sites. This move reiterates Google’s aim to give people the most relevant answers to their queries as quickly as possible.

A report released by Sistrix has outlined the biggest losers from this algorithm update include ezinearticles which lost 90% visibility in the search results.

Though Google did make some minor changes in their algorithm in January the results weren’t as significant as this change which has seen an 11.8% reshuffle of keyword positioning.

So how does this new algorithm differentiate good sites from bad?
Matt Cutts and Amit Singhal from Google have explained that the new algorithm works similar to a search engine user. It looks at websites that contains original information and compares it to those sites that contain duplicate, low-quality or irrelevant content and are regarded as ‘not-so-useful-sites’. Google also used some external testers who reviewed a number of sites.

While this update, being dubbed the Google Panda Update, has led to some deserving sites going down in their rankings, some innocent site owners have complained of a sudden drop in their positioning and loss of traffic up to 40% within 24 hours of the new algorithm implementation.

Has your ranking and traffic been impacted?

Google has said that this update will reduce the ranking of sites that don’t contain useful content, so here is a checklist of what your site must include:

  • Original content (not aggregated or syndicated from other sources)
  • Authoritative information (content that answers people questions and that they find credible, not just words about a topic)
  • Compelling added value (if the content isn’t unique, does the page add significant value over the original source?)
  • Significant user engagement, including links and social sharing
  • Valuable content across the entire site

If you think you have been unfairly penalized, then Google has started a thread in their webmaster discussion forum where you can provide them with more details on your specific situation. However, please note that you may not see things fixed quickly. Google has made it clear that the algorithm was updated to improve overall search quality. It didn’t target specific sites and the update is based solely on signals across the whole internet. Therefore, Google can’t manually restore your rankings and they aren’t going to roll back the change. Here is the official word from Google:

Note that as this is an algorithmic change we are unable to make manual exceptions, but in cases of high quality content we can pass the examples along to the engineers who will look at them as they work on future iterations and improvements to the algorithm.

Has your site been impacted by this update? Feel free to share in the comments section below.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (10 - comments)

[...] Read Original Story at INeedHits.com [...]

By Google Panda Update Causes 40% Traffic Loss for Websites. Have You Been Impacted? | RM2 Project - March 7, 2011



I’m afraid to confirm that my website has been unfairly impacted by the Google Panda Update. Could you tell me the date on which it was implemented on the Italian servers?
However, my website exclusively features original articles which are humanly translated (for a total number of 4 languages) and boasts new updates almost every day.
Most of the stronger SEO activities are also performed on a regular basis. Nevertheless, it is suffering at the moment an impact which I can’t objectively attribute to any other reason but this and has to be quantified between 15-25%.

By tina - March 8, 2011



[...] I Need Hits website talk about this story at here [...]

By NEW GOOGLE FILTER- Panda – LATEST NEWS - March 8, 2011



I may have committed an offense. but how do I restore the website suddenly disappeared from google search?

By angle - March 9, 2011



I am a tour operator and my website is to advertise my business to a a specific non English speaking language group. All of a sudden since about 25 February I disappered from Google. Is my langauge a problem?

By Tienie Jonker - April 1, 2011



[...] original panda update launched in late February and caused havoc with content farms and low quality content sites. This [...]

By Another Google Rankings Shakeup – “Panda Update 2.1″ | ineedhits - May 15, 2011



[...] original panda update launched in late February and caused havoc with content farms and low quality content sites. This [...]

By Another Google Rankings Shakeup – “Panda Update 2.1″ | RM2 Project - May 16, 2011



[...] original panda update launched in late February and caused havoc with content farms and low quality content sites. This [...]

By Another Google Rankings Shakeup – “Panda Update 2.1″ | 2010 World Top Template Forum - May 16, 2011



[...] original panda update launched in late February and caused havoc with content farms and low quality content sites. This [...]

By Another Google Rankings Shakeup – “Panda Update 2.1″ « Miami Beach Web Designer - May 16, 2011



[...] traffic as much as 40%. Please see the following link for more details supporting this claim Search-news/google-panda-update-causes-40-traffic-loss. Content aggrigation sites better know as Content Farms can be seen in the clip [...]

By Google Panda Updates « Performance Media - September 4, 2011




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