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Monday, October 10, 2011

Google Panda Update 2.5 Deals Hard Hit to Websites

Posted by @ 6:25 pm

As the Panda saga continues Google is back with its latest version of their algorithm, Panda version 2.5.

This latest update comes just 7 week after the 2.4 release in August and a Google spokesperson confirmed that this iteration of the Panda update is just one of the 500 algorithm changes the company makes each year.

With every Panda update comes the big question of who will be hit the hardest. Google has closely guarded this information after this release and has refused to share any details about what types of sites, pages or content this version targeted.

When asked if any new changes have been introduced in the version 2.5, Google responded by saying that “we pushed a fresh version of data that incorporated more of the signals that we’ve incorporated after the initial launch of Panda.”

SearchMetrics has been tracking the impact of the Panda 2.5 update on a number of websites and there is good and bad news. A few noticeable things about this update are:

  1. Press release distribution sites were hit again. PRNewsire and BusinessWire were the top 2 sites to be impacted
  2. Ezine Articles and Demand Media’s eHow – who were the two biggest Panda victims in the past do not seem to be hit by the latest Panda update
  3. Surprisingly sites like TheNextWeb and were hit even though the quality of the content of the site has only increased in the recent past

Here’s a list of the main losers:

Google has faced criticism for, yet again, favoring its own sites in the update. The winners include YouTube, and AOL. com (a Google partner).

Was your a winner or loser in the Google Panda 2.5 update?

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Discussion (15 - comments)

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By Google Panda Update 2.5 Deals Hard Hit to Websites | RM2 Project - October 10, 2011

[...] source: ineedhits No Comments google panda, panda update 2.5, panda website hit [...]

By All about SEO » Blog Archive » Google Panda Update 2.5 – What Websites Were Hited - October 12, 2011

Thanks seemingly to Panda 2.5 has been hammered, search engine positions decimated – even on our main keywords. This is a site that has been around for 15 years, which, during that time, has delivered targetted content to its niche market. Quite rightly receiving small but perfectly formed niche search engine position.
But has google been so wrong over the last 13 years?
Do our high rankings in all other search engines mean so little?
I realise this isn’t a personal attack but it is interesting that all those sites that continue to rank well naturally also have a strong ppc presence!
We can only hope that future versions of Panda will quickly correct the issue as I have enough to do without chasing google algorithms!

By Simon Harding - October 13, 2011

Look into the travel industry this was hit hard from what I have seen. Google like you say is favoring sites they own stock in like VRBO, Homeaway and These websites are all owned by the same company which Google has investing in by buying stock. My website keeps getting smacked in the face since the first major update in September 2010. If it is not about who spends more and has more political connections what else is it?

By William Heafner - October 13, 2011

I feel my websites have benefited from Google’s recent updates. I have had 3 sites debut at 1 and 2. I don’t really understand why they do, since the pagerank is only updated every 4 months. But, I believe you shouldn’t look a gift horse in the mouth!

By Pam Hunter Design - October 13, 2011

[...] Google Panda Update 2.5 Deals Hard Hit to Websites — Google made some significant tweaks to its recent Panda update this week and caused quite a kerfuffle. iNeedHits published a list of the recent losers and some thoughts on the tweaks. Google wasn’t all mean this week. The search giant also released a huge Google Analytics update that we think some of you will be thrilled to see. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — October 14, 2011 – DIYSEO - October 14, 2011

My hobby site, 6 years old, 1800 uniques per day has been smashed down to 1000 per day. Every single one of the 400+ pages is unique content. What the hell do Google want?

By JP - October 15, 2011

Loser definitely, while my site(s) are small, still are losers after Panda 2.5 :( << My documented Panda 2.5 Experience

By Dave Tong - October 16, 2011

I am waiting for Panda 2.6.
Lets see whats will happen – new?

Denish Verma

By SEO Expert - October 18, 2011

This is like shooting a bird by gun… Our website has been hit very hard in google in Panda 2.5.3 Updation.. It was gradually performing well. but on 19th October threw it from page 2 to page 8. Please let me know if someone has the solution to overcome the problem…

By Farah - November 3, 2011

Hi. I’m just wondering where the list of ‘losers’ came from? I own one of the websites on the ‘losers’ list and can tell you that we’ve had no impact from Panda Update 2.5. In fact, this week we have seen our highest ever daily visits total. We lost traffic after the original Panda update, but have since gained it back.

So, is your list of losers from the original Panda update, I wonder?

By Alastair - November 8, 2011

Alastair, the list originally came from SearchMetrics ( which was also published on Search Engine Land (

By Courtney Mills - November 8, 2011

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