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Thursday, January 6, 2011

Google PageRank to be Phased Out

Posted by @ 11:35 pm

Google’s PageRank algorithm could become obsolete very soon with Google losing the exclusive patent to the system some time this year.

The PageRank technology was created by Google founders Larry Page and Sergey Brin while still attending Stanford University, which actually owns the patent to PageRank. Google, however, has the exclusive licensing rights to it until 2011 and come 2017 the patent will expire completely.

This would explain why Google is concentrating so heavily on introducing new features like the search engine Caffeine and instant search results page. But will this make people forget that small green bar on the top of a web page?

As stated in Google’s 10-K 2009 filing:

We hold a perpetual license to this patent. In October 2003, we extended our exclusivity period to this patent through 2011, at which point our license will become non-exclusive. The PageRank patent expires in 2017.

So what would it mean for webmaster and the SEO industry as a whole? In simple terms it would mean that this technology can soon be used by other search engines IF Google decides not to renew their exclusivity rights like they did back in 2003.

PageRank has always been an important indicator for webmasters to gauge the popularity of their webpages. Whenever Google updates the PageRank algorithm, the online world is a buzz as many webpages are impacted – either negatively through a drop in page rank or positively with an increase in quality back links to their site. However, Google already has webmasters concentrating on instant search results, page previews and places page so that they don’t feel the sudden absence of PageRank.

Webmasters have long been in the habit of checking the PageRank allocation of all web pages listed on a scale of 0 to 10 where a PageRank of 10 means that page has the highest popularity. But, if any of the other search engines take up the technology (once the patent expires) you might soon see a page rank for your webpage on these search engines also. This is sure to cause confusion when pages have different page ranks scores across different search engines.

In other news, there is a whisper that Google will do a PageRank update very soon this month (they usually do one at the beginning of each year), but if that does not happen perhaps Google is after all trying to kill that small green bar once and for all.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (11 - comments)

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Google PageRank to be Phased Out « Miami Beach Web Designer - January 7, 2011

[...] Read Original Story at [...]

By Google PageRank to be Phased Out | RM2 Project - January 7, 2011

Google would be stupid not to get a lifetime licence for this technology they made; they own; they programmed; they created and they have more right to it. I love Google and would hate to see it with every other technology search engine like Yahoo!

By Khaleel - January 11, 2011

i am scared , i have busted my hump to get pagerank!

By Dave - January 11, 2011

[...] View full post on ineedhits [...]

By Google PageRank to be Phased Out | Business Review - January 16, 2011

I have been thinking this might be the case for the last 6 months or so. Or that they may develop an internal PR system to keep SEO guys on their toes a bit more.

I won’t lose any sleep over it, PR is not the be all and end all.

By Clint Maher - January 17, 2011

It seems logical to me even if Google looses the rights to the PR System because they choose to, that will be their decision. As far as other search engines gaining access to the same right as Google for the PR system, they all should have a universal PR system and it should show accordingly for each search engine. Of course the algorithms are different, but you could be shown an average page rank which would be determined by averaging the PR’s from multiple search engines or a way for the individual to select which search engine they want the PR to be displayed for.

By Webmaster - January 21, 2011

Damn so all the efforts to get a god PR gone, I don’t think so.
Anyway, just in case I will leave my url in case it works:p sure doesn’t

By Alvaro - February 4, 2011

I really love Google and the way you can master Google with wordpress.
It is fantastic to see how easily it is even for me with very little skills at seo.
This is à really useful site with à Lot of good stuff thankx alot for your great work.

By Joakim Jansson - February 5, 2011

Hey, have recently faced the losing my website page rank 4 to 3. But it does not make any difference in terms of traffic and goal I achieved till the date from my website. Moreover, there is no major difference in a keyword processioning in search result too.

So i guess page rank does not that matter this time as my website not got any kind of loss till the date.

Ya, m not taking this page rank scenario lightly too … my team is working on it to make quality backlink to my wbesite. So hope I will get good position at ranking .. just for good reputation of the site.

Other wise I believe page rank does not matter that much ….


By Web Development Company - February 5, 2011

I would like to know what each number really represents to Google. Does anyone have a clue? It seems so vague.

By Admn - February 5, 2011

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