According to several online sources, both, search giant Google and social networking giant Facebook, are competing head to head to buy out Twitter.
With more than 175 million registered users worldwide, Twitter was the pioneer of the micro-blogging space. Its popularity is due to its easy usability and real time commenting feature. It is now believed that Twitter is holding low level discussions with Google and Facebook to decide an appropriate price tag. Wall Street Journal cites the reason behind this potential buyout is the 2011 valuation of Twitter which is being estimated to be $10 billion with possible revenue of $100-$110m. When you compare this to the 2010 valuation of $3.7 billion, its no wonder Facebook and Google are keen on snapping up this growing company.
While both Google and Facebook are believed to have discussed a price for Twitter in the past, it seems both the companies are back to try their luck again. When looking at the financial conditions of both companies, Google looks to be a stronger buyer as they can both afford and accommodate the micro-blogging site (Google’s main interest in this buy out is said to be an attempt to revive its real time social networking ability), On the other had, Facebook would no doubt be keen on access to Twitter’s 175 million user base.
Even though Twitter has denied merger and or takeover rumors, one can only wonder how long it will be able to resist the world’s two biggest tech giants.
Some observers are speculating that these rumors are simply a marketing stunt by Twitter itself. Whatever the reason, I pose this question to you – would you be keen to see ‘Twitter-book’ or ‘tweet-buzz’ in the future or would you prefer Twitter maintain its individuality?