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Thursday, January 27, 2011

Google Offers: The Battle with Groupon Begins

Posted by @ 5:39 pm

When Groupon rejected the $6 billion buy out bid by Google, in hopes of making its very own IPO in near future, little did they realise Google’s intention. The idea Google had was to merge Groupon with its very own deals system, Google Offers.

With Groupon opting out of the merger, Google is sticking to its plan and moving ahead to launch Offers, a group buying service for potential customers to find great deals online in their region through a daily email.

Google Offers is said to look and function just as Groupon or LivingSocial does. Users will receive an e-mail with a local deal of the day and they will have the opportunity to buy that deal within a definite time limit. Once enough people have purchased, the Google Offer is set off and users get a deal. If you have been using Groupon all this sounds very familiar doesn’t it?

For business owners, Google is planning on paying the participating business an 80% share of the revenue three days after the deal runs, with the outstanding balance being held for a 60 day period to cover the refund claims.

The fact sheets below outlines Google Offers in a little more detail:

Google Offers Fact Sheet

Apparently Google is already communicating with small businesses to sign up and participate in a test of a pre-paid offers/ program.

Google Offers will be powered by Google Checkout and will also include Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options. Seems Google’s leaving no stone unturned to make their presence felt and attract customers to their new service.

No date has been set for the launch of Google Offers yet, but I wonder if this news has Groupon a little worried?

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

[...] Read Original Story at [...]

By Google Offers: The Battle with Groupon Begins | RM2 Project - January 27, 2011

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Google Offers: The Battle with Groupon Begins « Miami Beach Web Designer - January 27, 2011

It’s great to be able to learn more about Google Offers. I think a lot of consumers are excited to see what it is going to be like, and they can’t wait to use it.

A great site to use to find deals and sales in your area to save is They’ll send you a daily email with the best buys around, ensuring you can save every day!

By Nora - January 28, 2011

And I’m not mistaken, Google’s payout structure is quite a bit higher than Groupons.

cd :O)

By ChrisCD - January 28, 2011

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