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Monday, March 20, 2006

Google Offers Retailers An Irresistible Deal!

Posted by @ 6:06 pm
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The retail sector is square in Google’s sights. While the other major search engines focus on online software and services, Google has recognized the need to crack the lucrative online retail market.

Google Base, launched in Nov 2005, was the first sign the Google was finally making moves towards an online retail presence. Though still in beta, Google Base has been the foundation for many more developments towards seriously challenging the reign of eBay and Craigslist.

Last Thursday saw Google rollout the first trial of its payment processing gateway. Aimed at challenging PayPal’s (eBay’s online payment system) virtual monopoly on the e-commerce payment market, their new service will be available to Google Base customers providing an all-in-one online retailing solution.

Their new payment platform is not restricted to Google Base customers only, and considering its transaction costs are cheaper than PayPal’s fees, it appears an online retailing dogfight is looming. While other payment platforms have come and gone, Google has the power to enter the market and genuinely give PayPal a run for its money (Pun intended!).

Google’s efforts to enter the online retail sector don’t end at their new Google Base and payment gateway. The latest speculation suggests Google is releasing an e-commerce search engine that will allow retailers who do not currently sell products online to gain an online presence.

While most of the latest online retailing initiatives are being trialed in Europe, this latest venture has some clear long term revenue potential for the search giant which should make Google’s weary shareholders much happier.

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Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (1 - comment)

As a retailer with a Website it is frustrating trying to get our products out there to the customers – there appears to be no right way or best way – the way is always mutating and only the dominating sites can keep up! Our site http://www.morethancoffee.co.uk is still battling them and pouring money into different avenues with minor results. Google itself dominates the best way to promote our site!

By Anonymous - March 21, 2006




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