Many advertisers have found that maintaining their AdWords campaign to keep their business at the top of search results can be very expensive, and rightfully so; there are literally thousands of other businesses that are all vying for the same spots with the same keywords.
Now, with the introduction of the AdWords business credit card, small business can apply for a line of AdWords credit and be able to run longer, more efficient campaigns. The line of credit issued by Google, and backed by MasterCard, is only available to be used on AdWords. It is not a regular credit card, it technically not run by Google in the US or UK, in the US it is run by the World Financial Capital Bank and in the UK it is run by Barclay. In the UK, the card will have a variable 11.9% APR Representative. In the U.S., rates will range from 8.99% to 18.99%, depending on creditworthiness. Neither card will have annual fees, and Google says the credit limit will be “ample.”
The program started in July with an initial test run in the United States, it has now been opened to all US and UK based AdWords advertisers. Advertisers outside the US amnd UK will have to wait, as Google currenlty has no further plans to expand the program overseas. This is a great way for advertisers to access higher credit amounts to fund their AdWords campaigns. Depending on the applicator’s credit rating the APR fluctuates, as does the amount of credit extended.
It’s never been easier for a small business to be able to get the results they need with the new Google AdWords business credit card. Helping small business get into the main marketing arena is what these cards are designed for, giving them access to higher amounts to run their AdWords campaigns for longer that they could have imagined. For those who are wondering about how to drive more traffic to their site, they don’t need to look any further than the Google AdWords business credit card.